Nicole Fuller Design



Client: Hy-Vee Grocery (Content, brands, and wording displayed are property of Hy-Vee )

Hy-Vee a grocery store chain that is widely known throughout the Midwest not just for their groceries and excellent customer service, but also for their multiple eateries within each store. They serve a wide variety of freshly prepared food including Asian cuisine, fresh seafood, Italian favorites, as well as the popular American burger.

These chalkboard style signs are meant to go into frames that sit atop the cases separating the customers from the employees. Each case top chalkboard sign design corresponds with the look and feel of the culinary section that they're promoting for. All headlines were created by me.



Client: Dunham's Sports (Content displayed is property of Dunham's Sports)

Dunham's Sports is a Michigan based sporting goods chain specializing in athletic clothing, sports equipment, and outdoor/hunting gear. With stores located throughout the Midwestern and Southeastern United States, they strive to bring you the best products at their lowest prices.

These easel signs are rotational to accomodate season changes as well as various sales and promotions. Using typography, some iconography, and imagery, I portrayed Dunham's Sports bold yet welcoming look and feel with these easel stand signs. They are 22"W x 28"H, and are usually displayed at high traffic areas such as the store entrance or checkout areas.



Client: HyVee Grocery (Content and names displayed are property of  HyVee)

HyVee has been progressively growing and expanding their stores within the Midwest region of the United States. These concepts were created in conjunction with HyVee's creative team for their new store in Des Moines, Iowa. Below the concepts are recommend materials for sign fabrications as well as methods for hanging.


Iris Spa and Salon Branding Package

Client: Jessica Maher

Jessica Maher had dreamed of opening her own spa and salon ever since she graduated beauty school.  In the middle of 2015, her dream became a reality when she bought an old house that had been converted into an antique shop. Maher honored her grandmother, who helped her start the salon, by naming the salon "Iris" after her favorite flower. For the branding, I focused on creating a brand style that was clean but elegant and welcoming, much like Jessica and her grandmother.


Branding and Promotional Design Collection

Client: Various

Below are a collection of different design pieces that I had the pleasure of concepting and creating. Ranging from promotional posters and fliers to logos and branding to t-shirt and award designs, I’ve had the pleasure of working with multiple types of media and finishing for these designs, and worked closely with the client to ensure that their vision was exactly what they were looking for.